Writing Guidelines
Authenticity – The content must be original and not copied from elsewhere (including your own personal blog). We love authentic content that shows a bit of personality and real, first hand experiences.
Tone and writing style – Write as if you’re talking to a friend or colleague. We’re not an overly formal brand, so the content should match our brand personality.
Audience – Our audience is diverse and mostly between the ages of 18-59. We welcome any content that offers different perspectives, experiences and viewpoints, whether it’s an inspirational story, opinion piece or advice.
Quality – Ensure a high standard of spelling, grammar, structure and format. You may use text, bullet points or numbers as appropriate.
Strive for a minimum of 500 words in you article, unless it’s a photo-story. Photo-stories must be at least 300 words and include 8 photos.
Content – The content topic you choose must be relevant to our tours and destinations. Please check that our tours go to the destination you choose to write about. External links to unaffiliated websites are not permitted.
Imagery – We require at least 4 photos to accompany each content piece, however we aim for around one image per paragraph. Use photos which you own the right to, or which are able to be shared without copyright.